Following the talk, MHRC and DIGS are hosting a small graduate seminar with Sarah Sharma on September 22nd at 10 a.m. in CJ 4.223. We will be discussing the preface and introduction to Re-Understanding Media; Feminist Extensions of Marshall McLuhan. Please register for this seminar here. Those registered will receive a PDF of the reading by email.
Use, re-use, engagement, creation, distraction, immersion, seduction, play, critique—media and culture consist of practices that shape experience, meaning, and communities. The basic dynamism of media present and past, though, is not always accommodated in our critical, theoretical, and scholarly approaches. We need critical explorations that recognize and assess media and their full cultural complexities in history and across contexts. This includes examinations of both minor and major media forms and formats, and their specific iterations and uses as content, event, institution and apparatus.
This symposium brings scholars from Concordia University together with students and faculty from the Institute for Theatre, Film, and Media Studies at Goethe University (Frankfurt, Germany) to explore the complexities of our media and cultural histories.
Communication Studies, Faculty of Arts and ScienceFilm Studies, Mel Hoppenheim School of Cinema, Faculty of Fine Arts
In association with the Media History Research Centre, Concordia University and Graduiertenkolleg “Configurations of Film,” Goethe University
Jeremy Shtern | Social Media and Promotional Culture
Questions about the democratic impact of social media political advertising have recently burst their way onto policy agendas and into public consciousness. But if politics can be manipulated by targeted social media content, what are the implications for our daily lives as consumers and citizens when brands and advertisers use the affordances of social media to influence our thinking and choices? Based on 4+ years of research into social media advertising, Jeremy Shtern (Ryerson University) discusses the internet governance implications linked to the emergence of data-driven social media advertising, and makes the case for internet governance discussions to start paying more attention to the fact that advertising — historically a crucial policy agenda for governing electronic communication — is fundamentally shaping user experiences online and sponsoring the architecture of most public internet communication.
November 23 | 12PM Noon CJ 1.114 Loyola Campus
7141 Sherbrooke Street